Microsoft’s presence at the Tokyo Game Show 2025 has once again reminded players just how seriously the company is taking the Japanese and wider Asian markets. The Xbox showcase, broadcast today on September 25 at 3am PT/6am ET/11am BST/7pm JST, promised a mix of homegrown projects and partner collaborations – and fans weren’t disappointed by the anticipation it generated even before the first trailer rolled.
What made this year’s showcase particularly exciting is how Xbox leaned on Japanese partnerships, a move many players have long asked for. 
One confirmed highlight is the first public demo of Ninja Gaiden 4, available at Koei Tecmo’s booth. For long-time fans of the series, the chance to see Ryu Hayabusa return in action on Japanese soil feels both symbolic and celebratory. Alongside that, hands-on opportunities with the ROG Xbox Ally and its upgraded sibling, the ROG Xbox Ally X, at the Republic of Gamers booth suggest Microsoft is doubling down on hybrid portable-console gaming experiences.
It isn’t just about software or hardware, though. Bethesda joined forces with Infolens Geek Shop to co-host a booth packed with merchandise from beloved franchises like Fallout, Starfield, Doom, and The Elder Scrolls. While no new titles have yet been confirmed at the time of writing, the presence of these brands inevitably fuels speculation that something bigger might be brewing behind the scenes.
The biggest whisper circulating the show floor is Forza Horizon 6. A leaked rumor hinted at Japan being the next setting, and with Tokyo itself providing the backdrop for the Xbox showcase art – a neon-lit city street that feels ripped straight from a racing game – the speculation has practically written itself. If Microsoft were ever going to reveal such a project, TGS would be the perfect stage.
Regardless of which announcements ultimately land, Tokyo Game Show is proving once again that Xbox is actively listening to fans in Asia. Between beloved Japanese franchises, portable gaming innovations, and the possibility of a new open-world racer set in Japan, the showcase is shaping up as a clear signal of Xbox’s commitment to broadening its global footprint. For players, that means one thing: expect surprises, and maybe even a few long-awaited dreams finally coming true.
2 comments
pls xbox just show some JRPGs too, dont ignore what japan actually wants
every year xbox says ‘we care about japan’… lets see if this time its real