vivo has officially lifted the curtain on the upcoming X300 and X300 Pro, offering the first detailed glimpse into the design language of its next-generation flagship series. 
The company, which has built a reputation for pushing smartphone aesthetics and engineering boundaries, is positioning the X300 lineup as slimmer, lighter, and more refined compared to its predecessors.
According to vivo Product Manager Han Boxiao, the X300 series will feature a noticeably more compact body while still managing to integrate improved camera hardware. This balance of portability and advanced optics is no small feat in modern smartphone design, where thicker camera modules have become a common compromise. In the shared teaser image, the camera bump has been reimagined with a tapered edge, moving away from the pronounced ring design seen in the current X200 lineup. This shift not only gives the devices a sleeker profile but also enhances their ergonomics.
A major highlight is the introduction of vivo’s new cold-sculpting technology, which allows the chassis to achieve an impressive thickness of just 7mm without accounting for the camera module. This innovation makes the X300 series one of the slimmest flagship lines in recent years, appealing to users who prioritize both style and comfort without sacrificing performance.
Beyond the engineering refinements, vivo has also confirmed that the X300 Pro will sport a flat display, aligning with current trends that favor usability and a professional aesthetic over curved panels. Both models in the X300 series will benefit from thinner bezels, delivering a more immersive screen-to-body ratio and a modern edge-to-edge look.
For consumers comparing the new generation with the X200 series, the differences extend beyond design. The streamlined build, reduced weight, and meticulous attention to detail are intended to make the X300 and X300 Pro feel not only like evolutionary updates but also like a leap forward in flagship craftsmanship.
As anticipation builds, the X300 series is shaping up to be a showcase of vivo’s ability to balance innovation, practicality, and visual appeal – a combination that could resonate strongly in a market saturated with heavy, camera-centric flagships.
3 comments
cold-sculpting tech sounds fancy but does it really help durability?
X200 already looked good, wonder if worth upgrading
vivo really stepping up their design game