Vivo is gearing up for its October 13 event, where the spotlight will fall on the long-anticipated X300 series. Ahead of the launch, the company has rolled out its official trailer, giving enthusiasts a polished first look at what to expect. 
This isn’t a deep dive into hardware specifications but rather a carefully crafted preview highlighting premium build materials, a refined aesthetic, and the photography-first identity of the new flagship.
The trailer puts strong emphasis on design philosophy, showing off four distinctive color options. While some users online argue that the X300 takes heavy cues from the iPhone in terms of silhouette, others point out its ultra-slim bezels, measuring just 1.18mm – a technical feat rivaling previous record-holders like ZTE’s Nubia Z9 and Z17. Combined with Zeiss-inspired shooting modes, slow-motion HDR video, and improved Pro camera samples, Vivo clearly wants this generation to be about artistry and attention to detail.
Of course, opinions are divided. Some fans welcome the return of a smaller flagship in a market dominated by oversized devices, while others criticize Vivo for sticking too closely to familiar design language or limiting the palette of finishes. Pricing outside China also remains a hot topic, with long-time supporters hoping for a more realistic approach to global markets. Still, the handset’s sleek body, premium construction, and emphasis on content creation could make it a compelling option for those who prioritize cameras over raw benchmarks.
Beyond smartphones, the October launch will include a broader ecosystem push. Alongside the X300 and X300 Pro, Vivo is set to unveil the vivo Pad5e tablet, the vivo TWS 5 earbuds, and the vivo Watch GT 2 smartwatch. This strategy underlines Vivo’s ambition to establish a more complete ecosystem, ensuring that its hardware is not just about a phone, but about an integrated lifestyle experience.
Whether you view the X300 as an iPhone-inspired iteration or a refined flagship with some of the slimmest bezels in the industry, one thing is clear: Vivo is positioning itself to capture attention this fall, not just with specs, but with a full ecosystem of devices crafted to work together.
2 comments
best bezels 1.18mm so far, only zte nubia did it better back then
ok trailer looks cool but let’s see if camera is really that good in real life