The smartphone world is about to witness another major leap forward, and this time it comes from vivo. The company is preparing to launch its X300 series, a lineup that doesn’t just tweak the camera software but fundamentally changes how mobile video can look and feel. Early benchmarks already show the devices powered by MediaTek’s new Dimensity 9500 chipset, a processor built in collaboration with ARM and designed to push mobile AI and imaging further than before. 
This chip will officially debut on September 22, just one day before Qualcomm introduces its Snapdragon 8 Elite Gen 5, clearly setting the stage for a head-to-head battle.
But the Dimensity 9500 is only half of the story. vivo is also introducing its in-house V3+ imaging processor, which enables the X300 to record cinematic portrait video at 4K and 60fps. That detail matters: neither the latest iPhones nor previous vivo models could go beyond 30fps in cinematic mode. For creators, smoother motion in portrait-style video could make handheld footage look dramatically more natural and professional. As Han Boxiao teased, this is a first for both Android and Apple devices, meaning vivo is directly challenging Apple’s long-held reputation for mobile video dominance.
The company’s engineering work goes deeper still. By refining the NPU inside the Dimensity 9500, vivo has achieved millisecond-level focus tracking and shutter response. In practice, that means subjects in motion – children, pets, athletes – can be captured with a precision that was previously impossible on smartphones. Add to this the news that the X300 Ultra will feature two 200MP cameras, and you start to understand why this launch is generating such noise among enthusiasts.
Performance benchmarks back the hype. According to screenshots shared last week, the vivo X300 series will be the first to smash through the 4 million points barrier on AnTuTu, a symbolic milestone in raw mobile performance. For context, most 2024 flagship devices struggle to get close to this figure. Combined with the camera upgrades, the X300 series could well be remembered as the moment vivo moved from being a promising competitor to a genuine trendsetter in the premium market.
Of course, not everyone is convinced. Some critics argue that ‘cinematic’ implies 24fps, not 60, pointing out that films like The Hobbit divided audiences by pushing higher frame rates. Others question whether vivo’s portrait blur can avoid the artificial ‘webcam’ look that even Apple has struggled with. Still, for many users, the promise of higher quality and smoother motion in everyday recording is a clear win. And as some online commenters joked, vivo’s lack of presence in the U.S. market may ironically shield it from the kind of political headwinds that often hit Chinese brands.
What is undeniable is that vivo is trying to rewrite the rules. By betting on its own imaging chip, collaborating closely with ARM and MediaTek, and pushing both resolution and frame rate boundaries, the company signals that it no longer wants to simply catch up to Apple or Samsung – it wants to set the pace. Tomorrow’s official reveal should confirm whether the bold promises hold up under real-world use, but for now, the anticipation is higher than ever.
4 comments
lol vivo tryna out-apple apple now 🤣
why ppl still believe that security excuse, its been like 7 yrs already
vivo not even sold in US so they dont care abt bans lol
bro 4 million antutu is insane, if true thats a beast