The Indian smartphone market saw modest growth in the first half of this year, with total sales reaching 70 million units – a 1% increase compared to H1 2024, according to IDC. 
The second quarter (April–June) performed even better, posting a 7.3% year-on-year rise with 37 million smartphones shipped.
vivo retained its crown as India’s top smartphone brand, securing a 19% market share and an impressive 23.5% sales boost over Q2 last year. Samsung followed with a 14.5% share, climbing 21% YoY, while Oppo ranked third with 12.4% of the market, growing 25.4%
. Motorola impressed with 39.4% growth to capture 8% of the market, Apple jumped 19.7% to 7.5% share, and iQOO surged 68.4% to take 4.3%.
However, not all brands shared the success. Realme’s shipments dropped 17.8% to a 9.7% share, Xiaomi fell 23.5%, Poco declined 28.8%, and OnePlus faced a steep 39.4% fall.
The average smartphone selling price hit a record $275 in Q2, up 10.8% YoY. The budget segment under $100 grew 22.9%, driven largely by Xiaomi. The $100–$200 bracket saw a small 1.1% bump, dominated by vivo, Oppo, and Realme. Shipments in the $200–$400 range dipped by 2.5%, while higher tiers surged – $400–$600 rose 39.5%, $600–$800 nearly doubled with a 96.4% jump, and devices over $800 grew 15.8%.
Processor preferences remained split: Qualcomm-powered models made up 33.9% of shipments, while MediaTek claimed the lead with 44.3%.
IDC forecasts a slight overall decline in shipments for India’s smartphone market this year, but the premium segment and certain mid-range performers, like vivo and iQOO, seem set to keep defying the slowdown.