Sony’s Xperia 1 VII launch was supposed to mark another bold step for the company’s flagship smartphone line, but instead it became one of the brand’s biggest missteps in recent years. Shortly after the phone went on sale in June, buyers began reporting serious issues: random reboots, sudden shutdowns, and even devices that refused to turn on at all. 
The problem turned out to be a faulty circuit board, forcing Sony to pause global sales and roll out an unprecedented replacement program in July.
Every customer who purchased the Xperia 1 VII before July 4 was promised a free replacement. Production restarted with the corrected hardware, and the updated units are now shipping worldwide. The phone has already returned to shelves in Europe, and as of today it is officially back on sale in Japan too.
In an official statement, Sony apologized for the long wait and acknowledged the frustration customers faced. The company says it has implemented a new quality control system that will review and evaluate risks during every step of the manufacturing process. This updated system is already in place for the replacement Xperia 1 VII units and will extend to all future Xperia devices.
The apology comes amid widespread criticism of Sony’s mobile division, which has struggled to maintain relevance in a market dominated by Apple, Samsung, and Chinese brands. Fans lament that Xperia phones, once considered innovative, are now seen as overpriced niche products. Some suggest the company should abandon smartphones altogether, while others believe Sony can still rebuild trust if it truly delivers on its quality promises.
For now, customers who bought an early Xperia 1 VII still have the chance to claim a replacement, while the rest of the world watches to see whether Sony can turn its troubled mobile division around – or if this saga becomes another chapter in the long list of smartphone brands that couldn’t keep up.
3 comments
overpriced niche phone nobody buys, just give up sony
lol sony still makes phones? havent seen one in europe for like 10 yrs 😂
this is nothing compared to samsung note 7 disaster, chill guys