Samsung is officially entering the extended reality arena with the long-awaited unveiling of its first XR headset, codenamed Project Moohan. The company has announced a virtual event titled “Worlds Wide Open”, set to stream globally on October 21st at 10 p.m. ET, where it will showcase this groundbreaking new device built on Google’s Android XR platform. 
This marks a historic collaboration between Samsung, Google, and Qualcomm, three giants of the tech world uniting to challenge Apple’s dominance in spatial computing.
While leaked renders have already spoiled much of the hardware’s mystery, this event will finally provide an official look at Samsung’s vision for the future of XR. Rumors point to a sleek, lightweight design equipped with Qualcomm’s latest XR chip and a host of sensors meant to deliver truly immersive mixed-reality experiences. Samsung is billing this as the start of a new era – a fusion of “multimodal AI” and next-generation displays that could redefine how users experience digital content, entertainment, and productivity. The company is even offering an early $100 reservation credit to those eager to secure a unit once preorders open.
The live event will be streamed on Samsung.com/us and Samsung’s official YouTube channel. Given Samsung’s flair for spectacle, we can expect not just a product reveal but a full-blown showcase of what the Android XR ecosystem can achieve when backed by the combined power of three major tech innovators.
Why Project Moohan matters
For months, the XR conversation has been dominated by Apple’s Vision Pro – a $3,499 mixed-reality headset that dazzled audiences with its cutting-edge visuals but alienated many with its luxury-tier price and closed software environment. This has left a gaping opportunity for a competitor that can offer an equally high-quality experience at a more accessible price point. That’s where Samsung’s alliance comes in. With Project Moohan, the company is positioning itself as the champion of an open, Android-based XR platform – one that encourages third-party innovation and a diversity of experiences that Apple’s ecosystem simply can’t match.
This announcement reignites the classic Android vs. iOS rivalry, but now extended into the world of spatial computing. If Samsung can successfully deliver a headset that balances premium hardware with affordability and openness, it could shift the XR market from a niche luxury to a mainstream phenomenon. Developers, content creators, and consumers alike will be watching closely to see if Samsung can finally make immersive reality more democratic and less of a status symbol.
The future of XR competition
In truth, this isn’t just about headsets – it’s about the future of how we interact with technology. With the backing of Qualcomm’s advanced XR processors, Google’s software expertise, and Samsung’s hardware design, Project Moohan could represent the first true ecosystem-level alternative to Apple’s Vision Pro. While we still don’t know the final price or exact release date, early hints suggest Samsung is targeting a significantly lower entry point to lure everyday consumers rather than just tech enthusiasts or developers. If the company can strike that balance, Project Moohan might be the first XR headset to truly go mainstream.
After years of prototypes and teases, the XR landscape is finally heating up. The “fight for our faces,” as some tech analysts jokingly put it, is no longer hypothetical – it’s happening. Samsung’s Project Moohan might just be the moment that XR stops being a futuristic demo and becomes a product people actually want to use every day.
1 comment
Apple fan here but ngl I’m interested in this one 👀