India’s smartphone market remains one of the most fiercely contested arenas in the tech world, and the latest Q2 2025 data from the International Data Corporation (IDC) reveals a mix of surprises and upsets for major brands. 
Vivo, Samsung, Apple, Oppo, Motorola, Xiaomi, and OnePlus all experienced both wins and setbacks during the April–June period.
Apple drops to seventh place
Despite a respectable 19.7% year-on-year sales growth and an increase in market share from 6.7% to 7.5%, Apple ranks only seventh in India. The company trails behind Motorola, which surged 39.4%, as well as Vivo, Samsung, Oppo, Realme, and Xiaomi. Interestingly, brands like Nothing (+84.9%) and IQOO (+68.4%) posted even higher growth rates, though Nothing still sits outside the top ten.
At the other end of the spectrum, OnePlus saw the steepest decline at -39.4%, with Poco and Xiaomi also facing significant drops. Overall, India’s Q2 smartphone shipments rose 7.3% compared to last year, but combined H1 sales showed only a modest 0.9% increase over 2024 due to subdued consumer demand.
Samsung takes the super-premium crown
In India, smartphones priced above $800 are considered “super-premium,” and Samsung now leads this segment-driven largely by the flagship Galaxy S25 Ultra-with 49% market share, narrowly beating Apple at 48%.
However, in the $600–$800 “premium” category, Apple dominates with over 60% of shipments, thanks to strong sales of the iPhone 16 and iPhone 15. This segment nearly doubled in size year-on-year, making it the fastest-growing price bracket in the market.
Budget and entry-premium still rule
The largest market segments remain the $100–$400 “mass budget” (42% share) and the $400–$600 “entry-premium” (27% share). These are dominated by Vivo, Oppo, and Samsung-helping Vivo maintain its overall market lead. Apple’s high pricing strategy keeps it well out of these categories, explaining its absence from India’s top five vendors.