NVIDIA has officially unveiled a new promotion for its GeForce RTX 50 series graphics cards, sweetening the deal for gamers eagerly awaiting Borderlands 4. Anyone purchasing select RTX 50 GPUs or gaming laptops will receive a free copy of the game, launching on September 12, along with the exclusive The Gilded Glory Pack DLC.
The offer runs until September 22.
This bundle is NVIDIA’s way of celebrating Gearbox’s highly anticipated looter shooter, which comes packed with next-gen visual boosts. DLSS 4 with Multi Frame Generation and NVIDIA Reflex are at the core of the enhancements, promising not just higher image quality but also smoother gameplay and significantly reduced latency. NVIDIA claims up to a six-fold increase in performance with these technologies active, especially during high-motion sequences.
The eligible hardware lineup includes the GeForce RTX 5090, 5080, 5070 Ti, and 5070, as well as laptops featuring these GPUs. Buyers will automatically secure Borderlands 4 and the Gilded Glory Pack, while those eyeing lower-tier GPUs such as the RTX 5060 or 5050 will unfortunately be left out of this promotion.
For fans of the series, this is a rare chance to grab the latest installment bundled directly with cutting-edge hardware. While some lament the absence of legacy support features like PhysX, the emphasis here is clearly on pushing the bleeding edge of GPU power. And with Borderlands 4 also heading to GeForce Now, streaming gamers won’t be left behind either.