Nothing is once again leaning on its loyal community of early adopters, but this time with a tangible incentive. Owners of the Nothing Phone (1) and Nothing Phone (2) are being rewarded with a hefty £300 discount if they upgrade to the new flagship, the Nothing Phone (3). 
The company frames this as a thank-you gesture to those who helped build the brand from its experimental beginnings to its current mainstream push.
The deal works in a straightforward way: when buying through Nothing’s official online store, customers can enter the IMEI of their existing Nothing handset to unlock the discount. That cuts the price of the 256GB + 12GB RAM model down to £499, while the top-tier 512GB + 16GB RAM variant drops to £599. For anyone who already purchased the Phone (3) without knowing about the promotion, Nothing promises a £300 credit toward a future purchase, provided you still own a Phone (1) or (2) and reach out to support.
On paper, the discount sounds generous, yet the move has sparked debate. Some see it as a smart way to reward loyal fans and soften the sting of flagship pricing. Others interpret it as a sign of sluggish sales, arguing that Nothing hiked the base cost only to make the discount look more dramatic. With competition from heavyweights like Samsung’s Galaxy S25 Ultra, Apple’s iPhone 17, or Google’s Pixel 10 Pro, all of which boast LTPO displays, longer battery life, and better camera systems, the Phone (3) faces an uphill battle at its listed €900 starting price. Critics point out the lack of LTPO display, weaker thermal management, and average cameras as serious shortcomings compared to rivals.
Still, Nothing’s charm lies in its distinct identity. The Glyph interface lights remain unique, even if some call them gimmicky. The minimalist Dot Matrix design language has its fans and detractors, but the custom Nothing OS has gained praise for being one of the cleanest, smoothest Android skins on the market. For enthusiasts who value brand personality over raw specs, the promotion could tip the scales. Whether this loyalty discount is a clever marketing strategy or a desperate push to clear stock, it undeniably reignites conversation about a company that thrives on being the underdog disruptor in an industry dominated by tech giants.