Netflix is doubling down on shareability, updating its Moments feature to make it far more than a glorified bookmark. The platform has learned that cultural staying power often comes from short, viral clips – think about how the Wednesday Addams dance spread like wildfire, not only across YouTube but across TikTok, memes, and everyday internet chatter. With over 70 million views on YouTube alone, that single sequence proved how a moment can outlive an episode.
The original version of Moments, launched last year, was admittedly limited. 
It worked more like a digital sticky note: you could save a single point in a movie or series and return to it. Now, Netflix is unlocking the full potential of this idea. Users can set both a start and an end point, effectively creating their own mini-clip. That transforms Moments from a bookmarking tool into a genuine clip-making engine, perfect for rewatching or sharing the funniest, scariest, or most emotional highlights.
The timing isn’t accidental. Part 2 of Wednesday’s second season just dropped, and Netflix clearly wants fans buzzing online with shareable snippets. But there’s competition brewing inside Netflix itself. A song moment from KPop Demon Hunters, called “Soda Pop,” has unexpectedly become the most replayed Moment on the platform, suggesting that viewers’ tastes can shift fast and unpredictably.
Creating a Moment is straightforward: open the Netflix mobile app on Android or iOS, tap the Clip button, mark where you want your scene to begin and end, then save it. Your creation appears in the My Netflix tab, where you can replay it endlessly or share it directly. The catch? Only Netflix subscribers can view these Moments – meaning clips act as both entertainment and subtle marketing, nudging outsiders with the message: “You don’t have Netflix? Sorry, you can’t watch this.”
This subtle peer-pressure dynamic may be intentional. While some argue this feature is unnecessary fluff in a market full of gimmicks, others note that even small, social-driven tools can fuel binge habits and FOMO. In an era when apps compete for attention by every means possible, Netflix seems determined to keep its shows not only on your watchlist but in your group chats.