Apple Rumored to Kill iPhone Camera Control After Just Two Generations

When Apple introduced the iPhone 16, one of its headline features was the new Camera Control. Marketed as a fresh way to make capturing photos and videos more intuitive, it was showcased in ads and given prominent stage time during the launch event.

Apple clearly wanted it to be a signature addition.

But now, a rumor circulating on Weibo suggests the feature could already be on its way out. According to the unverified claim, Apple has discovered that the majority of users simply aren’t using the Camera Control. If the report is accurate, the iPhone 17 may be the final generation to include it, with the iPhone 18 lineup dropping it entirely. That would mean the feature barely survived two years.

Allegedly, Apple has even told its suppliers to stop preparing components related to the Camera Control, signaling a quiet retreat. While this information comes from a source without a proven track record, the story highlights Apple’s occasional willingness to scrap features that fail to gain traction – no matter how much hype accompanied their debut.

If true, this would place the Camera Control alongside Apple’s list of short-lived experiments. Some users may not miss it at all, while others might feel disappointed that a feature billed as a revolutionary tool was so quickly abandoned.