iPhone 17 Launch Set for September 9: What Else to Expect from Apple

Apple’s next showcase is no longer a mystery. All signs point to September 9, 2025, as the day the iPhone 17 lineup makes its official debut.

This year’s roster is expected to include four models: the standard iPhone 17, the brand-new iPhone 17 Air, the iPhone 17 Pro, and the iPhone 17 Pro Max. If leaks are accurate, preorders will begin on September 12, followed by shipping on September 19.

The date fits perfectly with Apple’s long-standing tradition of early-September keynotes. Past launches show a nearly identical pattern, and the recent slip-up on Apple TV search results – briefly listing a September 9 event – only fueled the speculation. Even though the leaked invite’s authenticity can’t be verified, the evidence suggests Apple is sticking to its predictable schedule.

A History of September iPhone Launches

From the iPhone 11 in 2019 to last year’s iPhone 16, Apple has rarely broken its September cadence. The one major exception was the iPhone 12 in 2020, delayed due to global supply chain disruptions. Looking forward, industry chatter hints Apple might shake things up in future years, unveiling Pro and Air models in September while pushing standard and budget editions into spring.

But for now, the September tradition holds strong. If the rumors pan out, expect the iPhone 17 series to hit stores on September 19, almost exactly one year after the iPhone 16’s release.

Not Just iPhones: A Packed September Event

Apple’s stage won’t be reserved for iPhones alone. The Apple Watch 11 is expected to debut, bringing subtle design tweaks, watchOS 26 improvements, and possibly new case finishes. The high-end Apple Watch Ultra 3 could finally arrive, with whispers of faster charging, satellite features, 5G support, and a larger display – potentially its most meaningful upgrade since launch.

Also rumored is the Apple Watch SE 3, potentially adding a bigger screen and even a plastic edition aimed at affordability. Meanwhile, the AirPods Pro 3 may join the lineup, with health-centric features such as body temperature tracking and heart-rate monitoring. If true, this would mark Apple’s biggest leap in earbuds since noise cancellation first arrived.

All together, September 9 looks to be one of Apple’s busiest events in years. Between iPhones, Watches, and AirPods, Cupertino seems set to dominate the tech conversation heading into fall.