Apple has consistently provided 128GB of storage as the baseline for its iPhone Pro models since the iPhone 12 Pro. However, the upcoming iPhone 17 Pro is set to break this trend by introducing 256GB of storage as the base option. This change was first revealed by a report last week, which has now been reaffirmed by a reliable source, Weibo user Instant Digital, who is confident in this development. According to Instant Digital, the iPhone 17 Pro will be priced $50 higher, bringing the starting price to $1,049. This price increase could vary depending on the region, though it’s clear that the storage boost will come with a slight uptick in cost. 
While this move is an exciting upgrade for users who need more storage, it remains to be seen how the iPhone 17 Pro will fare in terms of design and features, as some still find fault with Apple’s approach.
Interestingly, while Apple is doubling its baseline storage, competitors like the Pixel 10 Pro and Samsung Galaxy S26 Pro are expected to maintain 128GB as their starting point. This highlights the ongoing trend of Apple differentiating itself with premium upgrades, albeit at a higher price.