Google’s Pixel 10 lineup has finally caught up with the competition, and this time the upgrade isn’t just about the camera or AI tricks. Every Pixel 10, including the standard model, now ships with UFS 4.0 storage – a long-awaited leap over the sluggish UFS 3.1 memory found in earlier Pixels. 
That means faster app launches, smoother high-res video recording, and less battery drain during heavy workloads.
For those who care about the fine print, UFS 4.0 can double sequential transfer speeds while cutting power consumption by almost half. In everyday use, it translates into fewer hiccups when multitasking and more reliable performance under stress. But the real story lies in the Pro models: Google has quietly introduced Zoned UFS (ZUFS) for the 512GB versions of the Pixel 10 Pro, Pixel 10 Pro XL, and Pixel 10 Pro Fold. This tech essentially manages data more intelligently, extending the life of the memory chips and helping the phones stay fast for longer.
There’s a catch, though. Only the highest-capacity Pro variants get ZUFS, and availability may differ by market. U.S. buyers can expect the full package, but others might be left considering imports if they want the best longevity. Still, even the base Pixel 10 finally delivers the kind of storage speeds one expects from a modern flagship, closing a frustrating gap that Google left open for years.
Whether this makes the Pixel 10 family future-proof depends on how long you plan to hold onto your device. Smartphones inevitably get replaced by shinier successors, but at least now Pixel buyers can count on faster storage and – for the lucky few – memory tech that goes the distance. With pre-orders starting at $799 and a $100 Amazon gift card promo sweetening the deal, the Pixel 10 series looks like Google’s most competitive lineup in years.