Dreame unveils first smartphone teaser as it expands into EVs

Dreame Technology, best known for its robot vacuums and smart home gadgets, is stepping far outside its comfort zone. The Xiaomi-backed brand confirmed earlier this year that it intends to make a splash in the electric vehicle market with a Bugatti-inspired supercar, and now it’s adding smartphones to its ambitions.

According to the company’s official Weibo teaser, its first device will be called the Dreame Space.

While the teaser doesn’t reveal the phone’s design, it makes one thing clear: photography will be a central focus, particularly astrophotography. That choice is curious but also strategic – astro modes have been a growing trend among flagship smartphones as brands compete to highlight camera prowess. For Dreame, a newcomer, leading with a feature tied to creativity and exploration could be a smart way to set itself apart.

Dreame’s expansion raises interesting questions. With Xiaomi partially owning the company, many wonder if the Dreame Space will essentially be a rebranded Redmi or POCO model dressed in a new interface, or if Dreame will truly chart an independent path. Skeptics point to the brand’s Bugatti-like EV promo, which some claim leaned too heavily on AI-generated concepts, fueling concerns about originality. On the other hand, Xiaomi’s involvement ensures manufacturing expertise and supply chain reliability, which could give Dreame’s phone an advantage over other newcomers.

The broader context matters too. Several companies that ventured into smartphones later backed out – Sony scaled down, LG exited the market, and even brands like Asus have wavered. Meanwhile, unexpected players like Toyota and Huawei have teamed up to create vehicle operating systems, showing how blurred the line between cars and phones has become. In fact, EVs increasingly resemble giant smartphones on wheels, packed with touchscreens, sensors, and app-driven systems. Dreame’s decision to dive into both industries at once reflects that convergence more than coincidence.

Whether Dreame can succeed is another story. Entering the saturated smartphone market is notoriously difficult, and the EV sector is both capital-intensive and unforgiving. Still, innovation often comes from unlikely places, and some fans are cautiously optimistic that Dreame could shake things up – if it avoids simply cloning Xiaomi’s existing lineup. The Dreame Space smartphone will likely define whether the brand’s dream of standing alongside tech and auto giants is reality or just another bold experiment.