Borderlands 4 is nearly here, and Gearbox Software is determined to learn from the divisive reaction to Borderlands 3. While the previous entry delivered sharp gunplay and improved mobility, its story and humor left fans split. 
Some loved the nonstop barrage of jokes, others felt the game crossed into self-parody. This time, the developers are leaning into a darker, more grounded narrative set on the totalitarian planet of Kairos.
Narrative director Sam Winkler and the writing team say the shift wasn’t a sudden correction – it was planned even before Borderlands 3 shipped. The goal is to create humor that emerges from the characters and situations, not constant meme-level gags. The team wants to avoid what Winkler calls the ‘red line’ of parody that BL3 sometimes crossed. They studied earlier games in the series, noting that the best moments of humor came from dark circumstances, sharp writing in mission text, or player-driven chaos – not just chatter in the background.
The new villain, known only as the Timekeeper, embodies this tonal shift. Unlike Handsome Jack, whose insults were personal and constant, the Timekeeper exerts power from above, an omnipresent force reshaping the entire planet. Gearbox says he’s written to feel inescapable, more like a chronic condition than a single egotistical tyrant. His influence is felt everywhere in Kairos through NPCs’ lives and choices, creating a villain that weighs heavily on the world without always being in your ear.
Gearbox is careful to reassure fans that Borderlands 4 won’t lose its identity. The wacky spirit isn’t gone; it’s just being tuned to better serve the story. There will still be absurd missions, eccentric characters, and even the occasional meme – though used sparingly and in context. As lead writer Taylor Clark put it, “If I tried to shove a random meme in, Sam said he’d come to my house with a baseball bat.”
The team also promises a massive campaign, with playthroughs taking days even when skipping side content. Side missions, DLC, and world exploration will bring tonal variety, ranging from serious arcs to more playful ones. Gearbox hopes this balance will win back fans who drifted after BL3 while still offering fresh energy for newcomers.
Whether this approach pays off remains to be seen, but the studio is betting big: Borderlands 4 launches September 12, 2025, with Kairos as the setting for a new era of looter-shooter storytelling – less toilet humor, more narrative weight, but still unmistakably Borderlands.
3 comments
idk who’s paying more than 60$ for this, gunplay was fine last time but story sucked, def waiting for reviews
sam winkler ruined the humor man, BL2 nailed it and then BL3 felt like a bad parody 😒
BL3’s sliding was fun but classes in BL2 were way better for replay… hope BL4 fixes that