Amazon Prime Big Deal Days 2025: Everything You Need to Know

Amazon has officially confirmed that its Prime Big Deal Days 2025 will take place on October 7 and 8, giving Prime members across 18 regions a two-day window packed with discounts. Shoppers in the US, UK, Australia, Belgium, Brazil, Canada, France, Germany, Italy, Japan, the Netherlands, Poland, Singapore, Spain, Sweden, Colombia, Ireland, and Mexico will all have access to the event, which is essentially Amazon’s autumn equivalent to its Prime Day summer sales.

What sets this year apart is how aggressively Amazon is pushing early deals ahead of the official kickoff.

In most of the participating markets, promotions are already live and will continue to refresh daily in the days leading up to October 7. This means savvy buyers don’t have to wait for the clock to strike midnight; they can start hunting bargains now and stack up on essentials or tech before stock runs low.

Amazon’s own devices are once again front and center, with heavy discounts promised on the Kindle e-readers and Fire tablets, both dropping up to 50% off. These categories historically sell out fast, and past Prime events have shown that shoppers who hesitate often miss out. Other Amazon-branded gadgets such as Echo smart speakers and Fire TV sticks are also expected to feature prominently in the markdowns, though official percentages may vary by region.

For consumers, Prime Big Deal Days often serve as a warm-up for Black Friday and holiday shopping. It’s not just about electronics – expect kitchen appliances, fashion, and home essentials to appear in lightning deals. The early launch of discounts gives people more time to spread out purchases rather than rushing in one overwhelming spree. In short, Amazon is positioning the event as an early opportunity for Prime members to secure holiday gifts at prices that are unlikely to return until late November.

We’ll be monitoring the offers as they roll out and will spotlight the standout bargains so readers can focus on value instead of wading through thousands of product listings. One thing is certain: with Amazon’s track record, Prime Big Deal Days 2025 is shaping up to be one of the season’s most competitive online shopping events.