vivo has finally nailed down a date for its next big flagship push in India. The vivo X300 and X300 Pro are scheduled to launch in the country on 2 December at 12 PM local time, marking the official arrival of the brand’s latest camera focused flagships for the competitive Indian premium segment. 
Coming just days after the iQOO 15 lands on 26 November, the X300 series is clearly positioned as vivo’s answer to the new wave of Snapdragon powered performance phones entering the market.
On the design front, vivo is aiming for a more refined, understated premium look. The X300 Pro has been confirmed in at least two colors for India, a deep black and a classy brown that leans more toward business chic than gaming flashy. The regular X300 will debut in a bold red finish, a shade that is likely to appeal to users who want their phone to stand out on the table. Given vivo’s track record with vanilla X series models in India, more colorways are expected to follow once sales get going.
The headline story, however, is once again photography. Alongside the phones, vivo will bring its dedicated Photographer Kit to India, sold separately for buyers who are serious about mobile shooting. The bundle includes a 2.35x Telephoto Extender designed specifically for the X300 and X300 Pro, turning the already capable telephoto setup into an even more flexible tool for portraits, street shots and tighter framing without relying only on digital zoom. It reinforces vivo’s strategy of treating the X line as pocket cameras that also happen to be flagship phones.
While official Indian pricing is still under wraps, early community discussions are already setting expectations. Many enthusiasts feel the standard X300 should be priced no higher than rival flagships such as the Galaxy S25 or S26, and that the X300 Pro should not end up costing more than heavy hitters like the Xiaomi 15 Ultra. There is respect for what vivo is doing with imaging, but users are also blunt about weak points in earlier models, especially average speakers and forgettable haptics that did not match the asking price. If vivo wants to be taken seriously as a full package rather than just the camera champion, audio quality and vibration feedback will have to be improved along with aggressive, realistic pricing.
Another hot topic around the X300 family is software openness and longevity. Some buyers are wary of increasingly locked down phones, with bootloaders that cannot be unlocked and limited options once the brand stops pushing updates. For that crowd, a powerful flagship with no easy way to install custom ROMs is viewed as disposable tech rather than a long term investment. If vivo pairs the X300 launch with clearer update policies for India and shows more flexibility toward power users, it could win over a part of the enthusiast audience that currently treats such devices as sealed boxes destined for the drawer after a few major Android releases.
The timing of the X300 series launch, a week after the iQOO 15 debut in the same market, also says a lot about the broader BBK strategy. iQOO is targeting raw performance and gaming flair with its Legend and Alpha colorways, while vivo leans into design elegance and camera excellence for users who care more about optics than benchmark scores. For Indian buyers, this creates a layered flagship ecosystem under the same corporate umbrella, where the X300 and X300 Pro are likely to be the go to choices for mobile photographers who want strong zoom options, premium styling and a flagship spec sheet, provided that vivo listens to feedback on pricing, audio and long term support.
1 comment
interesting that they launch right after iqoo 15, one brand for gamers and one for camera geeks, bbk really playing both sides here