Fresh chatter from the supply chain and event planners suggests Samsung is setting its early-year stage later than usual. While some whispers pointed to a March reveal, a new leak now pegs Galaxy Unpacked for February 25 in San Francisco. If accurate, the company would still miss its typical January cadence, but it would land the event in late winter, a window that gives Samsung more room for final polishing and for aligning regional launch logistics.
The headline is simple: a three-phone lineup is expected, comprising Galaxy S26, S26+, and the top-tier Galaxy S26 Ultra. 
Behind the scenes, Samsung is rumored to continue its split-silicon strategy. Some regions could receive the Exynos 2600, while others will get Qualcomm’s Snapdragon 8 Elite Gen 5 for Galaxy, a tuned variant historically calibrated for sustained performance and thermal stability. That approach lets Samsung balance supply, cost, and power efficiency across markets without compromising on flagship ambitions.
A February 25 show would mark a shift from this year’s Galaxy S25 reveal, which arrived in January. Even a few weeks can matter: a later date may allow firmware to mature, camera pipelines to be better tuned, and battery optimization to be locked in ahead of retail units. Speaking of hardware, rumors point to both camera and battery upgrades across the S26 family. Expect an emphasis on low-light performance, computational photography, and more intelligent power management, themes that have dominated recent Android flagships.
Historically, Samsung’s Unpacked flow includes a short pre-order window opening soon after the keynote, with general availability following shortly. Should the February schedule hold, consumers could see retail units shipping before spring truly kicks off. Until Samsung sends official invites, treat the date as provisional – but the pattern is clear: a slightly later Unpacked, a familiar three-model lineup, and a renewed contest between Exynos and Snapdragon under the same Galaxy banner.
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If Ultra gets a bigger battery I’m in. My S23 is tired lol