Samsung’s highly anticipated mixed-reality headset, codenamed Project Moohan, is facing a small but notable delay. Initially expected to launch on September 29, the debut of the company’s first Android XR-powered headset has reportedly been pushed to October 21, according to new reports from Korea. 
If accurate, Samsung will host an online unveiling event on that date, with immediate availability following the announcement.
The Moohan headset has been positioned as Samsung’s big step into the next-generation extended reality space, a field currently dominated by heavyweights like Apple and Meta. Samsung is allegedly aiming to sell around 100,000 units in the early phase, though the figure will be adjusted once initial demand becomes clear. Analysts suggest that Samsung is testing the waters cautiously, seeking to balance ambition with realistic adoption trends in the emerging XR market.
As for the reason behind the delay, industry insiders claim it comes down to “coordinating internal marketing strategies.” While this explanation may sound vague, it signals that Samsung wants to ensure the launch makes the strongest possible impact, particularly since the XR market is heating up. Notably, the Moohan will not share a stage with the rumored Galaxy Z TriFold smartphone. Instead, Samsung’s first tri-fold device will be introduced later, either at the tail end of October or in November, ensuring both products receive dedicated spotlights.
In terms of pricing, reports suggest the Moohan will cost about KRW 2 million (around $1,400). This positions it as cheaper than Apple’s ultra-premium Vision Pro, but still significantly more expensive than Meta’s Quest 3, which appeals to a more mainstream audience. Samsung’s device, however, looks to justify its price point with impressive technical specifications. Early leaks point to a display with an astonishing pixel density of roughly 3,800 ppi, surpassing that of the Vision Pro. Under the hood, it is expected to run on Qualcomm’s Snapdragon XR2+ Gen 2 chipset paired with 16GB of RAM, promising powerful performance tailored for immersive XR experiences.
If Samsung delivers on these promises, the Moohan could strike an intriguing balance: offering higher display fidelity than Apple’s offering while undercutting its price, though still requiring a bigger investment than Meta’s mainstream-focused headset. The coming months will be crucial for Samsung, as it steps back into the XR hardware race it once abandoned, now with a device positioned to challenge both ends of the spectrum.
3 comments
damn another delay 😑 was hyped for sept
if its lighter than Vision Pro im sold
3,800 ppi sounds crazy good if true