Trump Media and Technology Group (NASDAQ: DJT), the company behind Truth Social, has once again rolled out a fresh update to its services, this time targeting its paying subscribers. 
The Patriot subscription package, which costs $9.99 per month, has received several notable upgrades that highlight both the platform’s ambition to expand its ecosystem and its increasing reliance on digital assets and AI-driven features.
Among the most eye-catching improvements, Patriot users will now be able to edit their posts – known as Truths – something that users of mainstream platforms like X and Facebook often consider essential. In addition, drafts can now be saved and accessed across multiple linked devices, making it easier for subscribers to manage their activity seamlessly.
Another key upgrade is the integration of the platform’s in-house reward system with external cryptocurrency infrastructure. The gems earned for various activities on Truth Social can now be converted into Cronos (CRO) coins, thanks to Crypto.com’s wallet integration. This isn’t just a small perk: Trump Media has elevated CRO’s role by purchasing $105 million worth of tokens, with Crypto.com in turn investing $55 million into Trump Media shares. This move essentially cements CRO as a utility token across the expanding Truth Social universe.
Parallel to this, Trump Media has partnered with Yorkville Acquisition Corp. and Crypto.com to create a $6.4 billion CRO-focused digital asset treasury, known as Trump Media Group CRO Strategy. This new entity is set to be capitalized not only with $1 billion in CRO coins – representing around 19% of the token’s market cap – but also $200 million in cash, $220 million in mandatory warrants, and a hefty $5 billion equity line of credit. Such a financial structure signals that Trump Media sees cryptocurrency as more than a side experiment; it’s positioning itself at the crossroads of politics, media, and fintech.
The Patriot package also introduces a significant AI-driven feature: enhanced Truth Search AI. This upgrade incorporates conversation history into searches, aiming to make the platform’s internal discovery system more intelligent and useful. Back in July, the company had already signaled its intention to integrate AI into Truth Social, framing the platform as a “one-stop-shop for reliable information, non-woke news, and entertainment.” The new search tools mark an early step toward that vision.
However, it’s important to put these updates in perspective. While the technical upgrades and ambitious crypto partnerships generate headlines, Trump Media’s financial results tell a sobering story. In Q1 2025, the company reported revenues of just $821,000 against a staggering loss of $30 million. That gap underscores the challenge of turning flashy announcements into a sustainable business model.
Still, the subscription upgrades may give Truth Social a sharper edge in the crowded social media space, particularly among audiences drawn to the promise of both uncensored speech and the potential of digital assets. Whether these features will translate into meaningful growth remains to be seen, but the strategy is clear: Trump Media is betting on a hybrid of political identity, crypto utility, and AI innovation to define its future.
1 comment
feels more like a hype machine than a real business tbh