How to Watch Apple’s iPhone 17 ‘Awe Dropping’ Event on Any Device

Apple has officially confirmed that its iPhone 17 “Awe Dropping” Event will take place on Tuesday, September 9, 2025, kicking off at 10:00 AM Pacific Time (1:00 PM Eastern). As always, the company is promising a polished global livestream that can be tuned into from virtually any device, whether you’re an Apple loyalist or watching from an Android or Windows setup. This keynote has become one of the most anticipated events on the tech calendar, not just because of the iPhone but also because Apple often sneaks in surprises that shake up its entire product ecosystem.

While the headline act will undoubtedly be the debut of the iPhone 17 lineup, rumors suggest the spotlight won’t end there.

Apple is widely expected to refresh the Apple Watch series and AirPods, possibly introduce the next-generation M5 iPad Pro, and roll out major Apple Intelligence upgrades that are said to work best – and maybe exclusively – on the new iPhones. These AI-driven features are rumored to enhance everything from contextual Siri responses to smarter photography tools. All of this makes tuning into the livestream more enticing than ever.

How to Watch on Any Device

On Android and non-Apple devices, the simplest route is YouTube. Apple streams the event on its official YouTube channel, so just open the YouTube app or head to the website, search for Apple’s iPhone 17 livestream, and you’re good to go. Keep in mind, the YouTube feed may run slightly ahead or behind Apple’s official website, but it’s still the easiest and most universal option. For those who want to keep everything in one place, Apple also embeds the video directly on its events page.

On iPhone, iPad, Mac, or Windows, the most reliable method is Apple’s own events webpage at apple.com/apple-events. Safari is required if you’re watching from Apple devices, and Windows users can tune in through Microsoft Edge. Additionally, the Apple TV app doubles as a front-row seat, allowing you to stream the keynote with the same smooth integration you’d expect from Apple.

On Apple TV, the process is straightforward. Open the Apple TV app, navigate to the Watch Now tab, scroll to “Apple Events,” and look for the September 9 keynote. From there, you can hit “Add to Up Next” so that the stream is ready to play as soon as it goes live. For many Apple enthusiasts, this is the most immersive way to experience the show, almost like attending the keynote in person.

What to Expect Beyond the Livestream

Apple’s carefully choreographed keynotes rarely spill every detail on stage. There’s always nuance and hidden features that come to light afterward. This year’s chatter revolves around two hot topics: pricing and exclusivity. Many fans are joking that the “awe” in Awe Dropping might just apply to the price tags of the new iPhones, while others are bracing for Apple Intelligence features to be locked to the iPhone 17 series. If history is any guide, the discussion around hardware versus software value will dominate the post-event buzz just as much as the products themselves.

Whether you’re an Android user curious about Apple’s direction, a long-time iPhone fan ready to upgrade, or simply a tech enthusiast eager to see how Apple frames the future of personal devices, this is an event worth marking on your calendar. We’ll be covering every announcement in detail and unpacking what Apple doesn’t explicitly say on stage. Stay tuned for a deeper look at the strategies behind the spectacle.