Parmigiani Toric Petite Seconde ‘Dune’ and ‘Golden Hour’: Quiet Luxury Watches

Parmigiani Fleurier has once again demonstrated its ability to blend artistry with obsession in detail through the release of the Toric Petite Seconde Golden Hour and Dune. These two new models reflect the maison’s commitment to understated sophistication, now reinterpreted under the guidance of Guido Terreni.

Rather than chasing brash statements, Parmigiani is channeling refinement and restraint – luxury designed for those who appreciate nuance over noise.

The Dune arrives in 18k rose gold, warm and textured, while the Golden Hour comes in platinum, cool and sharp. Both feature hand-grained solid gold dials, an ancient technique revived by Michel Parmigiani himself, producing a matte, stone-like finish that enhances legibility while delivering tactile richness. Inspired by Le Corbusier’s architectural polychromies, the watches feel as much about cultural connoisseurship as they do about timekeeping.

Inside beats the PF780 caliber, a movement that embraces true hand-finishing rather than machine shortcuts

. Its 18k rose gold plate is decorated with Côtes de Fleurier that mimics fine fabric, while sharp interior angles on steel components showcase artisanal bevelling – signs collectors look for when distinguishing human touch from CNC automation. At just 157 components, it may appear modest, but the presence of gold elements and genuine hand-bevelled work elevate it to rarefied territory.

On the wrist, at 40.6mm across and only 8.8mm thick, the Toric Petite Seconde exudes sprezzatura: elegant without being stiff, refined without appearing delicate.

It wears larger than traditional dress watches yet doesn’t cross into ostentation – think of it less as a tuxedo, more as that impeccably tailored white shirt that looks as good at a board meeting as at the café queue.

The message is clear: these are watches for those who want to signal subtle mastery of taste rather than loud wealth. They cost around $50,000 – $50,400 for the Dune and $50,800 for the Golden Hour – but price here is part of the story

. They are deliberately positioned as “if you know, you know” pieces, an answer to collectors who find even Calatravas too obvious. With Terreni, Parmigiani has achieved what few brands manage today: a language of quiet excess, one that resonates with both the seasoned collector and the design aficionado.