Trump Media and Technology Group (TMTG), the company behind Truth Social and its streaming arm Truth+, has doubled down on crypto in a move that could reshape both its finances and the role of the Cronos (CRO) token within its ecosystem. Partnering with Yorkville Acquisition Corp. 
and Crypto.com, TMTG is launching a massive $6.4 billion CRO-focused digital asset treasury company: Trump Media Group CRO Strategy.
The new venture will be seeded with $1 billion worth of CRO coins – nearly a fifth of the token’s entire market cap – alongside $200 million in cash, $220 million in warrants, and a staggering $5 billion equity line from Yorkville affiliate YA II PN, Ltd. Despite merging through a SPAC, majority control will stay with the founding members, locked in for a year before a gradual release period. A backstop agreement ensures Yorkville can absorb redeemed shares, capped at 9.9% ownership.
TMTG’s CRO treasury company intends to use its cash almost entirely on CRO purchases while also establishing a validator node, directly participating in the Cronos blockchain’s governance and earning staking rewards. In parallel, the company is spending $105 million on CRO tokens for direct integration into Truth Social and Truth+. Through Crypto.com’s wallet infrastructure, users will earn CRO rewards for platform activity and even pay subscriptions with their token balances. To balance the deal, Crypto.com itself is buying $55 million in Trump Media shares.
This isn’t TMTG’s first foray into crypto. The company previously parked roughly $2.4 billion in Bitcoin as part of a BTC treasury strategy. Yet, its core operations remain financially strained: Q2 2025 net sales came in at just $883,300 against a $19.7 million loss – deeper red than last year. President Trump personally controls 114.75 million TMTG shares, representing 52% ownership through a revocable trust.
By anchoring its future to CRO while still holding a hefty Bitcoin reserve, Trump Media is signaling a long-term bet that blockchain-powered loyalty and subscription ecosystems will drive both relevance and revenue. Whether it works or not, it cements TMTG as one of the few media companies openly turning itself into a crypto-heavy financial experiment.
2 comments
masterchief is just poor man’s doomguy anyway
imagine losing $20M a quarter but still buying a billion in tokens 💀