Apple May Partner with Google for a Revamped Siri Powered by Gemini AI

Apple has been caught in a whirlwind of negotiations and decisions that will shape the future of its iconic voice assistant, Siri. The tech giant, known for its methodical approach to innovation, is reportedly considering an unexpected partner in its quest to revamp Siri: Google.

Yes, you heard that right. After lengthy discussions with OpenAI and Anthropic, Apple is now in talks with Google to integrate its cutting-edge Gemini AI model into the next generation of Siri, scheduled for release in 2026.

According to a report from Bloomberg, Apple reached out to Google to discuss developing a custom AI model specifically designed for Siri’s future. In response, Google has started training a new model that will run on Apple’s own Private Cloud Compute servers, adding another layer of complexity to Apple’s already intricate decision-making process.

But here’s the catch: Apple is still undecided about whether to build its own Large Language Model (LLM) or to rely on a third-party provider like Google. Developing its own LLM could cost Apple billions, with no guarantee of success or immediate results. On the other hand, partnering with companies like Google could fast-track the process, but it raises concerns over control and dependency on a competitor.

For years, Apple has been criticized for its slower adoption of emerging technologies. This has led to frustrations, particularly in the realm of generative AI, where the company has been accused of failing to deliver on promises for a smarter Siri. The overhyped features were supposed to revolutionize the assistant but fell short, leading to a lawsuit over misleading advertising. Apple is clearly aware of the stakes, and while its AI journey may be a little late, it aims to prove that better results are worth the wait.

So, what’s next for Siri? Apple is testing multiple LLMs and is committed to finding the best option that will deliver tangible, useful improvements for users. The company’s AI ambitions may take time to materialize, but the end result could set a new standard for voice assistants. Stay tuned for updates as Apple works behind the scenes to reshape Siri’s future.