Apple is reportedly preparing a major shift with its iPhone 18 lineup, phasing out the familiar base model and introducing two fresh options that could redefine its smartphone strategy. 
Instead of the classic four-model release cycle, the 2026 launch is expected to feature the iPhone 18 Air, iPhone 18 Pro, iPhone 18 Pro Max, and a long-rumored foldable iPhone.
The base iPhone 18 will disappear, meaning buyers may face higher entry prices. To balance that, Apple is planning the iPhone 17e ahead of the 18-series launch, offering strong specs in a ‘budget-friendly premium’ tier. While it won’t exactly match the role of the standard iPhone 18, it fills the gap for those unwilling to pay top dollar.
The boldest addition is undoubtedly the foldable model, rumored to cost between $2,000 and $2,500. Apple seems aware that the price tag will shock buyers-so by comparison, its other 18-series phones may suddenly feel like bargains. This strategy could mirror how the iPhone 17 Air replaces the Plus variant, simplifying the lineup while boosting the sense of exclusivity.
Critics argue that current iPhones are already extremely durable and question the value of a foldable, which may be more fragile for double the cost. Others point out that for daily short phone checks, a foldable’s screen advantage could be wasted. Still, Apple’s streamlined lineup avoids the Samsung-style flood of devices while offering customers a clear but diverse upgrade path.
In short, Apple’s 2026 plan signals fewer slabs, higher prices, and a bold leap into foldables-testing whether buyers are ready to pay laptop-level money for the next step in iPhone evolution.