Kalshi, the U.S. 
prediction market platform where users bet on everything from politics to pop culture, has just made a surprise cameo in the gaming world. The company showed up in the teaser for Call of Duty: Black Ops 7, marking a curious moment where financial speculation meets blockbuster entertainment.
The trailer, styled as a live-action mock newscast reflecting the game’s narrative, features a quick shot of a Kalshi market asking whether robots will replace human soldiers in the U.S. military. The fictional poll flashes 76% ‘yes’ and 24% ‘no,’ subtly blending the game’s themes of futuristic warfare with Kalshi’s real-world brand of betting on outcomes.
Kalshi amplified the moment by posting the trailer on its official X (formerly Twitter) account with the message: “Kalshi 🤝 Call of Duty. Prediction markets and culture are now one.” That cheeky post has sparked speculation about whether this means an actual partnership with Activision. For now, though, there’s no official confirmation beyond the brief cameo.
Regardless of whether there’s a deeper tie-up, the appearance is significant. It shows how prediction markets, once seen as niche financial experiments, are creeping further into mainstream culture-this time through one of the biggest gaming franchises in the world. More details on Black Ops 7 will arrive at Gamescom 2025’s Opening Night Live on August 19.